Brand Styles
1 follower
Design descriptions of websites for AI agents. System memos (tag design-system, start at "README"): Rules, Brand Memo Templates, Extraction Procedure & Screenshots, Components Motion & Recipes, Vocabularies, Media Assets & Legal, plus CJK & RTL and Legacy Web add-ons. Brand memos (titles "BRAND <Brand> <year> · Overview | Page: <type> | Recipe: <name>", tag brand-<slug>) describe one brand design: Overview with tokens and components, one Page memo per page type, Recipe memos for complex effects, with screenshots attached. Use when asked to build a site or page "in the style of <brand>" or to analyze, describe and save any website's design.
Shared project
This is Memocore
Memocore is cloud memory for AI agents and teams. Save something once and your agent remembers it in every new chat, and your teammates’ agents read it too — nothing to re-explain.
BRAND Nike 2026 · Recipe: nav-mega-menu
Nike 2026 (nike.com, 2026-09): global header — 36px utility bar, 60px nav, hide-on-scroll peekaboo, hover mega-menu with 4 link columns, 320px mobile drawer.
HEADER brand: Nike; design_date: 2026-09; kind: component; used_in: every page (Overview GLOBAL CHROME; Page: home, product-listing, product-detail) evidence: measured on https://www.nike.com (United States, English) 2026-09-25 from the header emotion stylesheet (nav-css-*) and computed styles unless marked LOOK A plain white header in two tiers: a thin light-grey utility bar with sub-brand icons on the left and small account links on the right, and a 60px white bar with the swoosh on the left, seven centered category links in medium weight and a pill search field plus two icon buttons on the right. Hovering a category underlines it with a 2px black bar and drops a full-width white panel with four columns of grey links while the page below dims. Scrolling down slides the whole header up out of view; scrolling up brings the 60px bar back. No shadows, no blur, no color. STRUCTURE nav (fixed, top 0, z-index 3, white, height 96px from 960px) utility bar: 36px, bg #F5F5F5, full width; left: Jordan jumpman and Converse star-chevron icons 24px at x 48 and ~96 (est); right: Find a Store | Help | Join Us | Sign In, 12px/18px Helvetica Now Text Medium 500 #111111, separated by 1px x 12px vertical bars #111111 (est), right edge at container edge minus 48px (est 56px from viewport edge incl. scrollbar) main bar: 60px, white, 3 zones in a 12-col grid with 48px side margin left: swoosh link 59x59 (svg scaled 1.33) at x 48, black #111111 center: category links Men, Women, Kids, Jordan, NikeSKIMS, Sport, Sportswear; each item a 60px flex cell with padding-left 12px; label 16px/28px Helvetica Now Text Medium 500 #111111, 2px transparent bottom border; gap between labels ~24px (est from 12px padding each side) right: search pill 168x36 (est) bg #F5F5F5 radius 30px (24px magnifier with AI sparkle + placeholder "Search" 16px #707072); favorites heart and bag icon buttons 36x36, padding 6px, radius 30px, transparent; 4px apart (est) scrim: fixed full-screen div rgba(17,17,17,0.36), opacity 0 / visibility hidden at rest mega panel (per category): absolute, top 60px, full width, bg #FFFFFF, padding 0 48px 36px, overflow hidden, content centered (justify-content center) KEY PARAMETERS utility bar: height 36px; bg #F5F5F5; link font 12px/18px 500 (body3-strong) main bar: height 60px; bg #FFFFFF category label: 16px/28px 500; hover/open: border-bottom 2px solid #111111 (underline sits ~4px under text baseline, est) mega panel: 4 columns, each 213px wide, left edges at 275, 500, 724, 949px at 1440 (column pitch ~224px, i.e. 213px + 11px gap), block centered; panel height ~313px for Men column title: 14px/21px Helvetica Now Text Medium 500 #111111 (body2-strong), padding-top 36px (dropdown__sub_list_title), bottom 12px links: 12px/18px Helvetica Now Text Medium 500 #707072 (body3-strong), padding-bottom 8px (26px pitch); hover #111111, instant Men columns: New & Featured (6 links), Shoes (8), Clothing (8), Accessories (5) scrim: #111111 at 0.36 over the page below the header icon buttons: 36px, hover bg #E5E5E5 (icon-button tertiary hover), focus 0 0 0 2px #1151FF z-index: nav 3, panel 3 when open, scrim 1 MOTION open (hover over category, desktop): at 0: underline appears (instant); panel max-height 0 -> 800px, 250ms (default ease); scrim opacity 0 -> 1, 250ms at 200ms: panel content ([role=menu]) opacity 0 -> 1 200ms linear and translateY(-10px) -> 0 300ms (default ease) close: content opacity/translate back 100ms, no delay; panel max-height -> 0 250ms; scrim opacity -> 0 250ms, then visibility hidden (0s linear 250ms delay) switching categories while open: new panel replaces the old; contents re-run the 200ms-delayed fade (inf) scroll (peekaboo): the pre-header container is position fixed with transition transform 150ms ease. Scrolling down past the header hides it (main bar class is-hidden: translateY(-60px); utility bar topbar-hidden: translateY(-36px)); scrolling up shows the 60px main bar fixed at top 0 (is-fixed) while the utility bar stays hidden; at page top both tiers return. On the listing page the sticky title bar takes the freed top slot (Page: product-listing). user dropdown (Sign In hover when logged in): popover 214px min width, top 36px, right 0, radius 0 0 8px 8px, opacity 0 -> 1 and translateY(-20px) -> 0, 250ms STATES hover: category underline 2px #111111; panel links grey -> #111111; utility links no change (est) focus and keyboard: all links and icon buttons show box-shadow 0 0 0 2px #1151FF (or outline 2px #1151FF offset 2px on the AI search icon); a hidden "Skip to main content" link appears at top left (14px/26px 500, white bg, padding 0 10px, margin 5px 0 0 10px) on focus; Enter on a category opens its panel (inf) touch and mobile (below 960px): utility bar and center links are removed; bar is 60px: swoosh left at 24px (est), right side 4 icon buttons 36px (search with sparkle, profile, bag, hamburger). The hamburger opens a slide-out drawer: drawer: width 320px, full height, white, anchored right, translateX(320px) -> 0 with transform 250ms (podium transition-duration-normal, default ease); page behind covered by scrim rgba(17,17,17,0.36) close row: 36px round close button top right (padding 6px), wrapper padding 6px 18px 6px 24px items: Men ... Sportswear, 24px/28.8px Helvetica Now Display Medium 500 #111111, min-height 45px, padding 8px 24px 8px 36px; items with children end in a 24px chevron right submenu: a second 320px panel slides in (flex 0 0 320px, transform 250ms) with a back caret + title row (min-height 45px) and links, padding 12px 0 150px sub-brand block: Jordan and Converse rows with 24px icons, 16px 500 (est), padding 24px 0 member block: "Become a Nike Member for the best products, inspiration and stories in sport. Learn more" 20px/1.3 #707072 with the "Learn more" in #111111 (est); buttons "Join Us" (primary black pill) and "Sign In" (secondary pill with #CACACB ring), 36px tall, 8px apart focus: 2px #1151FF ring on items (visible on the close button in the screenshot) reduced motion: drawer and header transitions set to 0.01s loading fallback: header is server-rendered; panels exist in the HTML but collapsed (max-height 0) HOW TO BUILD Fixed two-tier header (36 + 60px) with a scroll listener that toggles a hidden class when the scroll direction is down and the offset exceeds the header height; transform-only transitions of 150ms. Each category item is a hover target that toggles an is-open class on its own absolutely positioned panel (max-height animation) and on a shared scrim; the inner menu fades and drops 10px after a 200ms delay so quick pointer passes do not flash content. On mobile replace with a right-hand 320px drawer that translates in over a 36% black scrim; nested levels are additional 320px panels translated horizontally. PITFALLS Do not add a shadow or border under the header; the separation is only the white bar over the page (listing and product pages add a 1px #E5E5E5 line only on promo bars). Panel links are small (12px) and grey; making them 14-16px or black at rest loses the look. The underline is a 2px border on the label itself, not a full-cell indicator. The panel must not slide as a whole: it grows via max-height and only its content moves 10px. Without the 200ms content delay the menu feels jumpy. SCREENSHOTS - file: nike_2026_nav-mega-menu_d1440_open.jpg shows: Men mega-menu open at 1440x900 on the home page, live https://www.nike.com 2026-09-25; utility bar, main bar with Men underlined, 4 link columns, page dimmed by the scrim key values: utility bar 36px #F5F5F5; main bar 60px; titles 14px 500 #111111; links 12px 500 #707072 26px pitch; columns 213px at x 275/500/724/949; scrim rgba(17,17,17,0.36) do not copy: swoosh, Jordan and Converse marks, hero photo - file: nike_2026_overview_m390_menu-open.jpg shows: mobile drawer open at 390x844, 320px panel from the right, 24px category items, sub-brand rows, member block with Join Us / Sign In; keyboard focus ring #1151FF on the close button do not copy: logos and icons; use placeholders