Expat Product Businesses and Visa-Positioning Case Examples

Doing Business in Japan

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Knowledge base on doing business in Japan. Topics: visas and immigration (including the Business Manager visa 経営・管理 and the October 2025 reform), company registration (株式会社/合同会社/個人事業主), taxes, legal issues and cases, documents and procedures (banking, offices, accounting, hiring), useful links and contacts, and other business-relevant topics (culture and mentality, networking, marketing, real estate, lending, insurance).

Several expat-run businesses were mentioned as concrete examples: a Moldovan online grocery store, a Russian-products shop on the Mercari Shops platform, and another Russian-products online store whose physical location closed but which continues to operate online. Onigo is cited as an example of a Russian-founded startup that received Japanese investment, and Logistical is an example of successfully positioning a business as "innovative logistics" for startup-visa purposes. Amazon Japan's list of delivery-eligible countries is relevant for international sales through the platform, since delivery is only available where a seller has explicitly enabled international shipping. Source: https://moldova-market.jp — Moldovan online grocery store. Source: https://mercari-shops.com/shops/Amnhki5fihFhupJKDD3fKX?source=order_detail — Russian-products shop on the Mercari Shops platform. Source: https://victoriashop.jp/ru — Russian-products online store (physical location closed, still operating online). Source: https://onigo.co.jp/ — example of a Russian-founded startup that received Japanese investment. Source: https://www.logistical.jp/aboutus — example of positioning a business as innovative logistics for a startup visa.