Doing Business in Japan
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Knowledge base on doing business in Japan. Topics: visas and immigration (including the Business Manager visa 経営・管理 and the October 2025 reform), company registration (株式会社/合同会社/個人事業主), taxes, legal issues and cases, documents and procedures (banking, offices, accounting, hiring), useful links and contacts, and other business-relevant topics (culture and mentality, networking, marketing, real estate, lending, insurance).
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Offline Advertising Channels and AI Sales Tools
Offline promotion often outperforms online ads in Japan; train advertising is cheap and shifting toward B2B, and nocall.ai offers AI-driven cold calling automation.
As of late 2025, community members in the B2C segment report that offline promotion channels in Japan often outperform online social media advertising; this is based on members' own campaign observations and is not independently verified, but it is a useful signal for testing offline channels when planning a marketing budget for the Japanese market. Advertising on Japanese trains (railway ads) is relatively inexpensive and can be booked through aggregators — a week of advertising starts around $700 in some placements, with the Keio line considered cheap; over the past couple of years, train advertising has shifted toward B2B (including ads for AI services) away from its earlier staples of museums, food, clinics and universities, an indirect signal of changing ad budgets among Japanese businesses. For AI-driven cold calling, the Japanese company nocall.ai (nocall Inc.) offers an AI-based phone call automation service that may be useful for scaling cold-calling sales efforts in the Japanese market.