Doing Business in Japan
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Knowledge base on doing business in Japan. Topics: visas and immigration (including the Business Manager visa 経営・管理 and the October 2025 reform), company registration (株式会社/合同会社/個人事業主), taxes, legal issues and cases, documents and procedures (banking, offices, accounting, hiring), useful links and contacts, and other business-relevant topics (culture and mentality, networking, marketing, real estate, lending, insurance).
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Marketing and Advertising for Business in Japan — Overview
Overview of marketing channels and advertising practices for business in Japan: social media, performance marketing, offline advertising.
Marketing and advertising in Japan have their own specifics: effective channels for the restaurant business, benchmarks for ROAS and ad budgets for B2C apps, App Store ad testing through MMP platforms, CPM differences versus the US, technical problems with the Meta Ads platform in late 2025, the relative effectiveness of offline versus online channels, train advertising and its pricing, and AI tools for cold calling. See: Digital and Performance Marketing Channels and Benchmarks. See: Offline Advertising Channels and AI Sales Tools.