Brand Styles: pages in the style of Apple, Stripe, Nike, Airbnb and Starbucks
Ask an AI agent to "make a landing page in the style of Stripe" and most of the time you get an ordinary page with a purple button. The agent knows the brand by name, but not its design: how heavy the headline font is, how big the buttons are, what the header does on scroll, how the gradient on the first screen is built.
We wanted the agent to know the design instead of guessing it. So we made Brand Styles — a public Memocore project with detailed design descriptions of real websites, written for AI agents.
Style catalogs for AI already exist, but they describe design as a still image: colors, fonts, spacing, buttons. From a description like that you get a similar-looking picture, not a living site. Brand Styles also describes how the design moves: animations and their timings, transitions between states, behavior on hover and scroll, dropdown menus, carousels, panels. That is what makes a page feel like the real Airbnb or Apple rather than a copy.
What's inside
Five brands so far: Apple • Stripe • Nike • Airbnb • Starbucks.
Each brand is a set of memos:
- Overview — the whole design system of the site: colors, fonts with open alternatives, type scale, spacing, corner radii, shadows, buttons, header and footer, animations, and the traits that make the style recognizable at first glance.
- Page — one memo per page type (home, product page, catalog, search results and others): blocks in order, sizes for different screens, what goes into each block.
- Recipe — complex components and effects step by step: the wave on Stripe's first screen, Apple's navigation flyout, Airbnb's search bar that shrinks on scroll, Nike's mega-menu, Starbucks' floating order button.
- Screenshots attached to the memos, so the agent can look at the page before building it.
The values are taken from the live sites (styles, tokens, computed sizes), not eyeballed, and anything estimated is marked as such.
How to use it
- If Memocore is not connected to your AI agent yet, connect it using the instructions. Claude, ChatGPT or any client that supports MCP will work.
- Open the project memocore.ai/p/brand-styles-for-ai and follow it. It's free.
- Ask your agent: "Build a home page in the style of Airbnb using the design from Brand Styles" or "Make a pricing page like Stripe's using Brand Styles".
The agent finds the brand, reads the Overview, then the memo for the page you asked for and the Recipes linked to it, looks at the screenshots and builds the page.
What it looks like
Every page below was built by an AI agent from the Brand Styles memos only. Photos and logos are replaced with placeholders on purpose.
Apple
Stripe
Nike
Airbnb
Starbucks
Style, not someone else's assets
The descriptions teach the agent the style: tokens, grid, components, animation and tone. They do not hand over the brand's property. Logos, photos, product images and original copy are replaced with placeholders, proprietary fonts with open alternatives (Söhne with Inter, Airbnb Cereal with Plus Jakarta Sans), and nothing suggests a connection with the brand. The project is not affiliated with any of these companies.
Describe any site the same way
Besides the brand memos, the project holds the system itself: the rules, templates and site analysis procedure these memos were written with. Give them to your agent and it will analyze any website and save its design in the same format into your own project.
More brands are coming soon. If there is a site you would like to see here, let us know.
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