---
title: "Marketing and Advertising for Business in Japan — Overview"
url: https://memocore.ai/memos/6a5f62e663d783ad6870939b
project: "Doing Business in Japan"
tags: "japan-business, marketing"
updated_at: "2026-07-21T12:15:34.837Z"
---

# Marketing and Advertising for Business in Japan — Overview

Marketing and advertising in Japan have their own specifics: effective channels for the restaurant business, benchmarks for ROAS and ad budgets for B2C apps, App Store ad testing through MMP platforms, CPM differences versus the US, technical problems with the Meta Ads platform in late 2025, the relative effectiveness of offline versus online channels, train advertising and its pricing, and AI tools for cold calling. See: Digital and Performance Marketing Channels and Benchmarks. See: Offline Advertising Channels and AI Sales Tools.